Japanese people’s life styles are individually diversified and everyone wishes to pursue a ‘beautiful, pleasant and worthwhile life’. Such a desire naturally inspires an increased demand for high quality jewellery. To satisfy this demand the jewellery industry must provide consumers with both high quality products as well the pertinent information regarding the jewellery.

Since the industry depends on overseas suppliers it is important that international trade rules be better understood, both from an individual enterprise perspective as well as from a governmental level.

It was for this very purpose that Japan Jewellery Association (JJA) was formed in 1988 by the Ministry of International Trade and Industry. Since that time the JJA has, under the auspices of the relevant governing agencies and ministries, endeavoured to create a better working environment for the industry as a whole. The JJA is funded by member contributions and it is hoped that all concerned parties will participate in its very vital mission.