The Japan Jewellery Association (JJA) proudly presents the Japan Jewellery Collection Pavilion at Jewellery & Gem WORLD Hong Kong 2026.

Experience the Extraordinary: Japanese Jewellery Unveiled

In September 2026, a special pavilion named the "Japan Jewellery Collection Pavilion," featuring exclusively selected brands from Japan, will make its impressive appearance again at the world's largest Jewellery exhibition, "JGW September (September Hong Kong Fair)."

In 2026, five Japanese brands will come together. Through signature pieces that embody each brand's unique dedication and craftsmanship, we will introduce the fresh appeal of Japan Brand. We invite you to visit the venue and witness how "Japan Brand," which continues to steadily expand its presence, will shine on this stage and what new connections it will create.